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Facebook, Amazon and the 4R's of relationship marketing

When 2 former Bain consultants and one recently minted Harvard MBA started AIR MILES Canada, we knew a lot about the economics of customer loyalty and…
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Tim Horton's and Facebook - A Case Study of Lost Opportunity

this post was also posted on Social Sphere Strategies For the past six months, we have been recommending to clients, potential clients and anyone unlucky…

Ultima Replenisher

To go to Amazon.com, purchase this product and have 10% of the purchase price donated to Year Up , the innovative work force development nonprofit started…

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